ArcBound (formerly known as BW Missions) is a marketing agency that focuses on helping their clients build rapidly-expanding and thoughtful brands that connect with their audiences & consumer base. While they may utilize similar resources & techniques as other marketing agencies, their storytelling & emphasis on thoughtful connection is what makes them stand out.
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My Work Experience with ArcBound
Sales & Marketing Strategy
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Spearheaded and collaborated on numerous sales and marketing campaigns for Arcbound clients, including the highly successful launch of Nir Eyal’s Indistractable. Achieved exceptional results, garnering over 2,000 positive reviews and driving sales exceeding one million copies.
Content & Social Media Strategy
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Led content strategy for 15+ clients across major platforms, crafting brand-aligned calendars, copy, and visuals. Managed publishing via Sprout Social and Hootsuite, using performance insights to drive engagement and audience growth.
Measuring Analytics & Metrics
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Led ongoing analysis of marketing performance across platforms, leveraging tools like Google Analytics, social insights, and CRM data to refine strategy, optimize content, and drive measurable growth in engagement, reach, and conversion.
Podcast Editing & Distribution
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Produced branded podcasts—including The One Away Show, The CATALYST Effect, and Wheels Up World—managing full production and multi-platform distribution to grow reach and establish client thought leadership.
Client Operations Leadership
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Directed multi-disciplinary teams across PR, content, and account management to support high-profile thought leaders and founders, ensuring seamless delivery of strategic initiatives