A Guide for Newbies to skyrocket their brand.

I. Adapt

Let’s be honest: your branding needs work.
In today's rapidly evolving landscape, staying relevant is key. Embracing a refreshed branding strategy can ensure resonance with contemporary audiences. By harnessing modern aesthetics and digital platforms, we can better engage with our target demographic. Seize the opportunity to revitalize your brand and make a lasting impact in the present era.
TL:DR? Catch up. Your branding sucks and you need to move with the times.

Creating is the easiest part of the process (or the hardest if you aren’t willing to try).
Content is everywhere. Take out your smartphone and start snapping photos and videos of all that your business does. It doesn’t have to be 4K HD and it doesn’t always have to have a strategy behind it.
Show the behind-the-scenes of a new project, make a video of your chef creating a new item that your restaurant is selling, or even just record a conversation with a customer telling you about their day. IT’S ALL CONTENT.
Create everyday and adapt your content over time based on metrics and trends to stand out. It’s a marathon, not a sprint, so START CREATING NOW.
TL:DR? Start creating, even if you don’t know what to create or how to make it look pretty. Trust, you’ll learn over time.

This is the most important part. While adapting your branding strategy and creating content is an integral part to branding, all efforts are in vain if you are not able to connect to others.
Through creation, tell stories that others can resonate with or highlight your product’s unique selling point by explaining how it can solve a daunting problem in your consumers’ life. In your adaptation process, ask for customer feedback and understand what they ACTUALLY want vs. what you thought they wanted. Understand how your audience is maneuvering online through tracking metrics related to a consumer’s web activity.
Make an active effort to understand your audience and mold your brand around what they want and what you stand for.
TL:DR? Embrace your audience, include them every step of the way, and mold your brand with them in mind. Connect wherever you can, as much as you can.